ESPRIT was started in California by Doug Tompkins and Susie Buell in 1968. California is where the brand came from, and it also shows what the brand is about: being positive, cheerful, and carefree. This way of thinking is all about trying new things and being innovative, with a youthful and creative spirit. Over time, ESPRIT has been successful because of its original ideas: spreading love and peace, celebrating people, and bringing people together to make the world a better place. This is what "ESPRIT de corps" is all about. ESPRIT has a mix of basic clothes and fashionable styles that can be worn on any occasion. The brand cares about people and the planet. For example, in the 1980s, ESPRIT used real people in its ads instead of models. They also made clothes from 100% organic cotton in the 1990s. Back then, ESPRIT was known for its unique shopping experience that matched the brand's spirit. Today, ESPRIT is still the same and is found in over 30 countries around the world. The company has been listed on the Hong Kong Stock Exchange since 1993, and its main office is in Hong Kong.